With new features of WhatsApp Business like QR codes, customers can even start a chat by scanning an image-making it easy for businesses to provide no-contact services in a post-COVID-19 world. Because messaging is asynchronous, customers can quickly get in touch and go about their day while they wait for a response-no getting stuck sitting on hold. With WhatsApp Business, customers can chat with brands just like with friends and family. A customer engagement platform will help you leverage the efficiency of automation while maintaining human connections with your customers on WhatsApp. But to fully benefit from the features of WhatsApp Business, you need a customer engagement tool with a WhatsApp Business integration. Why use WhatsApp for business? Well, it’s already seeing huge successes in the platform’s biggest markets. Ī decade later, WhatsApp again reinvented itself with the addition of WhatsApp Business, a tool that makes messaging a business as easy as messaging a friend. From those humble beginnings, WhatsApp has grown to be the most popular messaging app in the world. Suddenly, users were pinging their friends with silly custom statuses like “I woke up late”-and the line between status updates and messaging began to blur. When founders Jan Koum and Brian Acton launched WhatsApp as an iOS app in 2009, it had a simple premise: To share a status with your contacts to show whether you were available for calls.īut when Apple rolled out push notifications for the iPhone for the first time, WhatsApp’s founders noticed their users’ behavior changing.
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